Grassroots Carbon is a regenerative land management and carbon removal company that partners with ranchers to restore soil health, strengthen ecosystems, and unlock new revenue streams through measurable, verified ecological outcomes.
At its core, Grassroots Carbon connects two sides of the same solution — the people restoring America’s working lands and the organizations investing in a more resilient future. By rewarding ranchers for regenerative practices that rebuild soil health, improve water cycles, and enhance biodiversity, the company is transforming U.S. grasslands into one of the planet’s most powerful climate solutions.
Our team brings together soil scientists, ranchers, ecologists, and technologists, guided by leading advisors and drawing on expertise from institutions such as Rice University, Texas A&M, and Colorado State University. Together, we combine deep scientific rigour with practical experience to scale credible, nature-based carbon removal solutions that deliver value for both people and the planet.
Grassroots Carbon partners directly with ranchers, providing the tools, education, data, and on-the-ground support to restore soil health, increase water retention, and capture more carbon.
American ranchers manage over 655 million acres of grasslands — one of the planet’s largest untapped climate solutions. At the same time, companies face ambitious climate goals and need high-integrity, nature-based carbon removals to meet them.
Grassroots Carbon bridges that gap, translating regenerative land management into measurable, verifiable carbon outcomes. Through deep soil sampling, advanced data science, and independent third-party verification, Grassroots Carbon ensures each carbon credit represents real, lasting climate impact, creating shared value for ranchers, companies, and the climate.
Grassroots Carbon was founded in 2021 out of Soilworks Natural Capital, a public benefit company created by Lew Moorman and Ed Byrne to accelerate the world’s transition to regenerative agriculture.
Their vision was clear: restore soil health, unlock new income for ranchers, and prove that regeneration can scale when rooted in science and real business models.
They joined forces with Dr. Henk Mooiweer, a PhD chemist, former Shell executive, and Rice University professor, to build what the market lacked: a science-backed, rancher-first system that rewards ranchers for storing carbon in their soils.
That same year, Grassroots Carbon issued the first regenerative grazing soil carbon credits in U.S. history, distributing more than $200,000 to Texas ranchers for atmospheric carbon stored in their soils through regenerative practices, proving that grassland restoration can be measured, verified, and invested in at scale.
In 2023, Brad Tipper joined as CEO, bringing both a track record of scaling purpose-driven businesses and a deep commitment to regenerative agriculture. Under his leadership, Grassroots Carbon has grown from 200,000 acres to 1.7 million acres of U.S. ranchland across 21 states. The company now partners with global leaders from Nestlé to Microsoft and has paid more than $20 million directly to ranchers for measurable, science-verified carbon outcomes, as of October 2025.
Grassroots Carbon’s path forward is bold but clear: to store 100 million tons of carbon in U.S. soils by 2030, unlocking the power of America’s 655 million acres of grasslands to restore ecosystems, strengthen rural economies, and deliver real climate impact.
This is not a theory; it’s a working model for land-based carbon removal at scale, trusted by ranchers, backed by science, and delivering today what others are still promising for tomorrow.
The future of carbon removal is here. It starts from the ground up.
122 E Houston St., Suite 105
78205 San Antonio, TX
Rynek Główny, 39 -40/2
31-013 Kraków, Poland
Grassroots Carbon Public Benefit LLC, a Texas-based soil carbon credit company that connects American ranchers with companies looking to reduce their carbon footprint, releases over $200k in payments to Texas ranchers for soil carbon credits representing atmospheric carbon dioxide captured and stored in their grassland soils.
This is achieved by ranchers through the use of regenerative grazing practices.
These payments represent the first time that American ranchers were paid for delivered soil carbon credits.
